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Accounting as a social and moral practice: bridging cultures, balancing indigenous factors, and fostering social accountability

Anil K. Narayan (Department of Accounting, Faculty of Business Economics and Law, Auckland University of Technology, Auckland, New Zealand)
Marianne Oru (Department of Accounting, Faculty of Business Economics and Law, Auckland University of Technology, Auckland, New Zealand)

Meditari Accountancy Research

ISSN: 2049-372X

Article publication date: 15 May 2024

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Abstract

Purpose

This study aims to investigate accounting practices within a non-Western (indigenous) context and provide insights into alternative accounting approaches and perspectives.

Design/methodology/approach

This study adopts an interpretive research approach to gain an in-depth insight into the functioning of accounting in Solomon Islands’ unique cultural and social-political context. In-depth interviews were conducted to gain insights into the perceptions and meanings held by participants concerning Western accounting practices and their limitations.

Findings

The findings provide unique insights into different interpretations of accounting and accountability through two distinct cultural lenses – Western and non-Western. The complimentary and rival explanations on what accounting and accountability are doing and what accounting and accountability should be doing will help close the gap in knowledge and contribute to shaping a better world for indigenous people.

Practical implications

Implications for practice involve fostering collaborative efforts among individuals, communities, leaders and institutions to harness cultural strengths through accounting. Additionally, continuous capacity building and education are essential to develop accounting skills, enhance financial literacy, promote professional expertise and build a pool of skilled accountants with local knowledge to support indigenous communities.

Originality/value

This study is original and provides novel insights supporting the need for accounting to recognise the importance of indigenous perspectives, adapt to cultural sensitivity and integrate cultural norms and values into accounting practices to make an impact and achieve greater social and moral accountability.

Keywords

Citation

Narayan, A.K. and Oru, M. (2024), "Accounting as a social and moral practice: bridging cultures, balancing indigenous factors, and fostering social accountability", Meditari Accountancy Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MEDAR-06-2023-2044

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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