From gamification to personalization: sports media, Web 3.0 and the desire for the ultimate fan experience

Abstract

Purpose

The purpose of this essay is to explore the ramifications of Web 3.0 on sports media and the desire for the ultimate fan experience.

Design/methodology/approach

The essay explains how Web 3.0 will influence (1) the social TV experience, (2) the drive for zero latency in sports streaming, (3) the desire for exclusive sports memorabilia and experiences, (4) artificial intelligence-driven content and (5) the potential decentralization of certain elements within the sports media ecosphere.

Findings

The core fan experience will still be recognizable, but AI, VR, blockchain and other elements will be infused within it.

Originality/value

Ramifications on sports media scholarships are offered.

Citation

Billings, A.C. (2024), "From gamification to personalization: sports media, Web 3.0 and the desire for the ultimate fan experience", International Journal of Sports Marketing and Sponsorship, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJSMS-06-2023-0121