Green Entrepreneurial Practices Among Small and Medium Enterprises in Karachi, Pakistan

Abstract

Globally, environmental concerns affect all aspects of human activity, and the economy for environmentally and socially aware goods and services is expanding. Entrepreneurs today are adapting their business practices to address new environmental problems or other environmental risks impacting their business. To bring about the transformation towards green economic systems, all green entrepreneurs are encouraged. Evidence from around the world shows that people's concerns for the environment are growing, and they are constantly adapting their behaviour to reflect these concerns. The objectives of the study were to assess the prevalence of green business practices among SMEs and also identify the elements that support these practices in Karachi, Pakistan. The study used a descriptive questionnaire as its research methodology. Self-completed questionnaires were used to collect primary data. The conclusions of the article stated that SMEs were using green business practices in their business areas. This can be explained by the great appreciation for green entrepreneurship in Pakistan. The variables that influence green entrepreneurship have been found to have different effects in practice. Stakeholders were advised to develop initiatives to promote adoption and use by most entities, including SMEs, as green business practices by SMEs in Karachi were still in their infancy. Through relevant authorities and green entrepreneurship, shareholders should lobby to provide them with a stronger negotiating strategy with other stakeholders. This study has some limitations. They study law in Karachi. Results are based on scenario-based surveys and methods and their applicability in a more complex relationship between green entrepreneurship practices and the performance of small- and medium-sized businesses.

Citation

Hussain, Z. (2023), "Green Entrepreneurial Practices Among Small and Medium Enterprises in Karachi, Pakistan", Raza, S.A., Tunio, M.N., Ali, M. and Puah, C.H. (Ed.) Entrepreneurship and Green Finance Practices, Emerald Publishing Limited, Leeds, pp. 47-76. https://doi.org/10.1108/978-1-80455-678-820231003