Digital Sustainability in Businesses

Abstract

Recently, a new concept “digital sustainability” has emerged concerning the sustainability of businesses. Digital sustainability in the business world is related to the existence of businesses that are compatible with rapidly developing technologies. Digital sustainability depends on the ability to businesses to adapt digitally to business environment and successfully transform their internal processes by digitizing their managerial processes. Especially during the COVID-19 pandemic, the deficiencies, glitches, gaps, and weaknesses in various internal and external organizational systems and digital mechanisms of enterprises have become more visible. This section reveals how important digital technologies are for adding social and environmental value to sustainable businesses. Besides, this section discusses how digital business models affect sustainability. For this purpose, in this section, sustainable business models and the sustainable business model components of digital technologies are discussed from a corporate perspective.

In this section, respectively, digitalization and digitalization in businesses under the light of sustainability, and digital sustainability in businesses are discussed. Then, basic concepts of digital sustainability in businesses, the relationship between digital sustainability and e-commerce, the positive impacts of digital sustainability on businesses, digital sustainability by countries and digital sustainability in various sectors are discussed accordingly. Many of the businesses with sustainable business models and strategies use digital technologies to design innovative business models and to provide a relatively unique competitive advantage among their rivals. Thus, by optimizing at every digital stage of business, companies can achieve digital sustainability. Companies could add unique value that cannot be imitated from any other businesses by only maintaining digital sustainability.

Citation

Hidiroğlu, D. (2022), "Digital Sustainability in Businesses", Özsungur, F. (Ed.) Conflict Management in Digital Business, Emerald Publishing Limited, Leeds, pp. 241-257. https://doi.org/10.1108/978-1-80262-773-220221022