Post-Pandemic Destination Recovery: Social Constructionism and Understanding the Roles of Semiotic Representation of Customer Perception Through Knowing

Abstract

This chapter proposes that while pre-pandemic tourism research has generally focussed on broader, destination-marketing concepts, post-pandemic attention should be paid to the psychological formation of tourist destination perceptions through knowing, with key attention to the role of social constructionism and semiotics design in COVID-19 virus-related destination brand marketing messages. There are future implications for management and research proposed.

Citation

Bladen, C. and Callinan, C. (2022), "Post-Pandemic Destination Recovery: Social Constructionism and Understanding the Roles of Semiotic Representation of Customer Perception Through Knowing", Mohanty, P., Sharma, A., Kennell, J. and Hassan, A. (Ed.) The Emerald Handbook of Destination Recovery in Tourism and Hospitality, Emerald Publishing Limited, Leeds, pp. 465-479. https://doi.org/10.1108/978-1-80262-073-320221027