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Human-to-Human (H2H) Interactions in Business Networks

Nikolina Koporcic (Nottingham University Business School, University of Nottingham, UK)

Jan-Åke Törnroos (Åbo Akademi University, Finland)

Understanding Interactive Network Branding in SME Firms

ISBN: 978-1-78973-978-7, eISBN: 978-1-78973-977-0

Publication date: 12 November 2019

Citation

Koporcic, N. and Törnroos, J.-Å. (2019), "Human-to-Human (H2H) Interactions in Business Networks", Understanding Interactive Network Branding in SME Firms, Emerald Publishing Limited, Leeds, pp. 81-88. https://doi.org/10.1108/978-1-78973-977-020191009

Publisher

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Emerald Publishing Limited

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