Connecting with the Right Audiences for a Better Impact – Imperatives of the Influencer Marketing
Advocacy and Organizational Engagement
ISBN: 978-1-78973-438-6, eISBN: 978-1-78973-437-9
Publication date: 11 October 2019
Citation
Bochenek, L.M. (2019), "Connecting with the Right Audiences for a Better Impact – Imperatives of the Influencer Marketing", Advocacy and Organizational Engagement, Emerald Publishing Limited, Leeds, pp. 91-110. https://doi.org/10.1108/978-1-78973-437-920191006
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited